Flower Tags

Overview

Inspired by a visit to a local flower shop.

The brief was to design gift cards for an occasion of our choice. The idea came to me while I was buying a bouquet at a local flower shop: surrounded by flowers, I thought how lovely it would be if every bouquet came with a small card featuring an illustration of the bouquet itself, along with a thank you note.

That became Gardenia, a set of arched gift tags for a flower shop. The front shows a hand-drawn illustration of the bouquet, while the back carries a short thank you message and the shop’s details, so the tag feels like a personal finishing touch rather than just a label.